Package
Google Ads Package
Healthcare PPC programmes structured around conditions and procedures — tracked all the way to scheduled appointments, not just clicks.
One service line, run correctly
Practices testing paid search for the first time or targeting a single procedure
Full-practice PPC with appointment-level attribution
Practices ready to scale paid acquisition across multiple service lines
The full patient acquisition ecosystem
Multi-location groups or high-volume practices competing in dense markets
Choose Your Tier
All tiers are additive — upgrading carries everything you've built. Start where you are; scale when you're ready.
Starter
One service line, run correctly
Ideal for
Practices testing paid search for the first time or targeting a single procedure
What's included
- Single service line campaign setup (1–2 ad groups)
- Keyword research and negative keyword architecture
- 2 conversion-optimised landing pages
- HIPAA-compliant conversion tracking (calls + forms)
- Monthly spend review and bid optimisation
- Monthly performance report with cost-per-lead breakdown
Most Popular
Growth
Full-practice PPC with appointment-level attribution
Ideal for
Practices ready to scale paid acquisition across multiple service lines
What's included
- Everything in Starter, plus:
- Up to 5 service line campaigns with separate ad groups
- Condition-specific and procedure-specific keyword architecture
- Landing page A/B testing to improve conversion rate
- HIPAA-compliant booking attribution — cost per appointment, not just per lead
- Remarketing campaigns for past website visitors
- Bi-weekly optimisation cadence with written performance notes
Scale
The full patient acquisition ecosystem
Ideal for
Multi-location groups or high-volume practices competing in dense markets
What's included
- Everything in Growth, plus:
- Unlimited service line campaigns
- Multi-location geo-targeting with location-specific landing pages
- Display and YouTube campaigns for condition awareness
- Payer-qualified targeting by insurance type where applicable
- Predictive bidding driven by appointment revenue data
- Weekly optimisation with dedicated account strategist
Why This Package
Condition-specific campaigns tracked all the way to scheduled appointments
Healthcare paid search is categorically different from e-commerce or lead-generation PPC. Google's sensitive health category restrictions limit certain targeting options. HIPAA-compliant conversion tracking requires specialist configuration. And the value of a patient acquired varies enormously by specialty, procedure, and payer mix, which means campaign structure and bid strategy must be calibrated to your specific economics.
We build campaign architectures that separate traffic by condition, procedure, and service line, because a patient searching 'knee replacement surgeon near me' has different intent, different anxiety, and different lifetime value than one searching 'sports medicine clinic'. Treating these identically wastes budget.
How we measure success
- Cost per appointment scheduled (CPA)
- Cost per lead (CPL) by campaign and ad group
- Conversion rate by ad group and landing page
- Return on ad spend (ROAS) by service line
- Search Impression Share for target terms
FAQ
Google Ads Package — Common Questions
Is ad spend included in the package fee?
No. The package fee covers management, strategy, and optimisation. Ad spend is paid directly to Google and is separate. We'll advise on the right budget for your market before you commit.
How quickly can campaigns go live?
Initial setup takes 2–3 weeks: account build or audit, keyword research, ad copy, landing page review, and tracking configuration. Campaigns go live immediately after that.
Can you advertise all specialties?
Most specialties, yes. Some are subject to Google's sensitive health category restrictions. We'll flag any restrictions specific to your specialty before we begin.
What budget do I need?
It depends on your specialty and market. Competitive specialties in major metros need higher budgets. We provide an honest assessment of what your market requires before any spend begins.
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Explore tiersReady to Get Started?
Book a free strategy session. We'll confirm the right tier for your practice and walk you through what happens on day one.