Our Story
We Only Work in Healthcare By Design
Heartbeat Marketing was founded on a single conviction: the healthcare industry deserves a marketing partner that genuinely understands it. Not one that treats hospitals like retail brands and physicians like e-commerce merchants.
The Healthcare-Only Thesis
Healthcare marketing is fundamentally different from every other industry. Patient journeys involve high stakes, long consideration cycles, multi-stakeholder decisions, and a regulatory framework: HIPAA, GDPR for health data, and Google's sensitive health categories, that shapes what is even possible to do.
A generalist agency can learn to navigate these constraints. But they will always be a step behind an agency that has never operated anywhere else. Every campaign we have ever run has been in healthcare. Every client relationship has taught us something specific to this industry.
We work with physicians building personal brands, clinics scaling patient volume, multi-specialty groups standardising their acquisition systems, hospitals entering competitive markets, and pharma companies reaching both HCPs and patients. No other verticals. Ever.
Explore our services
Who we work with
Healthcare only. No exceptions.
We turn down work from clients outside healthcare. This is not a marketing position, it is how we maintain the depth of expertise that makes us genuinely useful to you.
Our Approach
Marketing built for how patients actually make decisions
Patients choosing a specialist are not making a purchase decision. They are making a trust decision, often while frightened, in pain, or navigating a diagnosis. Every piece of marketing we produce is built around that reality.
Our Values
What guides every engagement
Healthcare-Exclusive Focus
We have never worked outside the healthcare industry. Every framework, tool, and campaign strategy has been built for the clinical context, not adapted from it.
HIPAA-First Operations
Compliance is not an afterthought in our workflow. It is the first consideration in every campaign, every tool selection, and every reporting system we build.
Patient Outcomes as North Star
We measure success in appointment volume, referral pipeline, and cost per patient acquired, not impressions, reach, or vanity metrics.
AI-Native by Architecture
We build marketing systems the way clinical protocols are built: evidence-based, continuously refined, and designed to scale without sacrificing precision.
FAQ
Questions About Working With Us
Why does Heartbeat Marketing only work in healthcare?
Healthcare marketing has a fundamentally different set of constraints: HIPAA privacy rules, Google's sensitive health category policies, long patient consideration cycles, and the regulatory limits on clinical claims. We made a deliberate decision to focus exclusively on this industry so we could develop genuine depth rather than broad generalism. Every client we have ever worked with is in healthcare. That is not a marketing position; it is how we operate.
What types of healthcare organisations do you work with?
We work with physicians building personal brands, independent specialty practices, multi-disciplinary doctor groups, hospitals and health systems, pharma companies, and medical device brands. Across all these client types, the core of the work is the same: building the digital infrastructure that sustainably grows patient or HCP acquisition.
Do you have offices in both the US and India?
Yes. Our US office is in Boston, Massachusetts and our India office is in Hyderabad. Both offices serve clients globally. The dual-location structure gives us the ability to run continuous marketing operations across time zones, particularly valuable for AI-native campaign management and content production.
How does Heartbeat measure success for its clients?
We measure success in clinical outcomes: appointment volume, cost per patient acquired, referral pipeline growth, and return on marketing investment. We do not report on impressions, reach, or social media engagement as primary KPIs. If a metric does not trace back to a booked appointment, it is a secondary signal at most.
What does the onboarding process look like?
We start every engagement with a 45-minute strategy session to audit your current digital presence and understand your patient acquisition goals. From there, we develop a 90-day growth plan that prioritises the highest-ROI activities for your specific specialty and market. Most clients are fully onboarded, with campaigns live and tracking set up, within 2–3 weeks of signing.
Ready to Work with a Team That Speaks Healthcare?
Tell us about your practice, your specialty, and your patient acquisition goals. We'll tell you exactly what we would do about it.
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