Heartbeat.
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Package

Healthcare Photography & Video Package

Professional clinical photography and video that replaces stock images with the real people, environment, and care behind your practice.

Choose Your Tier

All tiers are additive — upgrading carries everything you've built. Start where you are; scale when you're ready.

Starter

Professional imagery that builds immediate trust

Ideal for

Practices replacing stock images with authentic brand photography

What's included

  • Half-day on-location shoot (up to 4 hours)
  • Up to 2 physician professional portraits
  • Reception and waiting area facility photography
  • 50+ edited final images delivered
  • Web-optimised and print-resolution exports
  • 2-week post-production turnaround

Most Popular

Growth

A complete brand image library for the full practice

Ideal for

Practices investing in website redesign or a full marketing refresh

What's included

  • Everything in Starter, plus:
  • Full-day on-location shoot (up to 8 hours)
  • Up to 5 physician and clinical team portraits
  • Full facility coverage including examination rooms (compliant setup)
  • 1 physician introduction video (90 seconds, edited with captions)
  • 100+ edited final images
  • Social media formatted image cuts (square, portrait, landscape)
  • 3-week post-production turnaround

Scale

A full content library that powers marketing for 12 months

Ideal for

Multi-physician practices or groups needing a complete content asset bank

What's included

  • Everything in Growth, plus:
  • 2-day production schedule
  • Unlimited physician and team coverage
  • 3 video productions (intro, procedure explainer, patient education)
  • Behind-the-scenes content cuts for social media (12 pieces)
  • 150+ edited final images
  • Dedicated clinical communications specialist for on-camera direction
  • 4-week post-production with dedicated editing team

Why This Package

Clinical-grade brand imagery that shows the real face of your practice

Stock photography has a profound negative effect on healthcare websites. Patients can identify stock images instantly, and when they do, it registers as a trust signal failure. The message a stock photo sends: 'This practice doesn't want you to see the real thing.' The message a professional clinical photograph sends: 'These are the actual people who will care for you.'

Our healthcare photography is produced by photographers who understand clinical environments: how to work within a functioning practice without disrupting patient care, how to photograph clinical equipment and procedures compliantly, how to direct physicians who are not comfortable in front of a camera.

How we measure success

  • Website conversion rate change post-photography refresh
  • Video view completion rate
  • Time on page improvement on physician bio pages
  • Social engagement rate on visual content vs. prior baseline

FAQ

Photography & Video Package — Common Questions

Do you travel to our location?

Yes. All sessions are on-location at your practice. We bring full lighting, equipment, and a production team sized to the scope of the shoot.

What if our physicians aren't comfortable on camera?

This is common. We work with a clinical communications specialist who directs clinicians through the session in a way that produces natural, confident results.

How do you photograph clinical environments without disrupting patient care?

We schedule around your patient timetable and use photography techniques that capture clinical environments authentically without including identifiable patients or sensitive equipment in ways that raise compliance concerns.

What file formats do you deliver?

Web-optimised JPEG and WebP for digital use, full-resolution TIFF for print. Videos are delivered as MP4 in web-optimised and broadcast resolutions.

Ready to Get Started?

Book a free strategy session. We'll confirm the right tier for your practice and walk you through what happens on day one.