The Challenge
The practice had built a strong clinical reputation across multiple cities but lacked a cohesive digital infrastructure to match. Their YouTube channel was underutilised, social media presence was inconsistent across locations, and there were no dedicated landing pages for individual treatment modalities. Without structured performance marketing, significant patient acquisition potential — particularly for high-value services like PRP therapy, stem cell treatments, and sports rehabilitation programmes — was going uncaptured.
The Approach
Phase 1 — Audit & Alignment
Weeks 1–4- Conducted a 360° digital audit across all existing platforms and city-specific assets
- Unified brand messaging and visual identity across all digital touchpoints
- Identified priority treatment categories and mapped the patient search journey for each modality
- Established baseline metrics for traffic, enquiries, and social engagement across all locations
Phase 2 — Infrastructure & Content
Weeks 4–10- Built dedicated, conversion-optimised landing pages for each core treatment modality
- Restructured and took over YouTube channel management with an educational content strategy
- Established consistent social media presence across platforms with treatment-focused content
- Created a content calendar aligned to patient intent at each stage of the decision journey
Phase 3 — Performance Marketing
Months 3+- Launched targeted Google Ads and social advertising campaigns per treatment category and city
- Implemented conversion tracking across all landing pages and channels
- Introduced retargeting for high-intent website visitors who had not yet made contact
- Ongoing campaign optimisation and cross-channel performance reporting
The Results
Full-funnel digital ecosystem
Search, social, video, and paid working as a unified patient acquisition system
Cities with active campaigns
Consistent digital presence managed across all practice locations
Patient enquiry growth
Measurable increase in enquiries across performance marketing channels
Landing pages per treatment
Dedicated pages built for PRP, stem cell, sports rehab, and wellness programmes
Services Delivered